Gemstone: Redefining Liquor Packaging with Elegance and Heritage

Award-winning design by Tai Fang and Nh Liu

This exceptional design, created by Tai Fang and Nh Liu, redefines liquor packaging with its unique blend of elegance and heritage. Gemstone is a liquor bottle that pays homage to the history and culture of Fenjiu, a brand with a legacy dating back to the 1500s. The designers drew inspiration from the historical significance of Fenjiu and transformed it into a modern work of art.

The core of the Gemstone design is the metallic totem adorning the royal blue bottle. This totem is a composition of various elements, including the Panama Universal Exposition totem, the statue of Emperor Wucheng of the Northern Qi Dynasty, the pattern of apricot blossom, the verse "I ask where the restaurant is, the shepherd boy refers to the apricot village" pattern, and the "Shenquan" totem. These elements represent the deep-rooted culture and heritage of Fenjiu.

What sets Gemstone apart from other liquor packaging designs is its meticulous attention to detail and texture. The designers have refined and organized the history, culture, and related elements of Fenjiu, seamlessly integrating them with the product. The result is a light and luxurious Fenjiu image that captures the imagination of consumers.

The bottle itself is made from ceramic material, providing a unique tactile experience. The packaging is adorned with foil stamping technology, adding a touch of opulence to the overall design. The height and diameter of the bottle are 315mm x 70mm, making it a visually striking presence on any shelf or display.

Gemstone breaks away from the traditional archaic and monochromatic design of Fenjiu. It boldly incorporates the jewel blue color of turquoise, presenting an elegant and contemporary look to the consumer. The glazed finish adds a luxurious touch, reminiscent of the brilliance of gemstones. The text and artwork on the bottle are stamped with gold, further enhancing the premium feel of the design.

Through Gemstone, Tai Fang and Nh Liu have successfully created a design that not only pays homage to Fenjiu's history but also appeals to modern consumers. The design seamlessly blends tradition with innovation, capturing the attention of both connoisseurs and design enthusiasts.

The Gemstone project began in April 2019 in Jingdezhen, a city renowned for its ceramic craftsmanship, and concluded in August 2021. The duration of the project reflects the meticulous research and attention to detail that went into creating this exceptional design.

Gemstone has received well-deserved recognition for its outstanding design. It was awarded the Iron A' Design Award in the Packaging Design category in 2022. This prestigious award recognizes designs that are not only visually appealing but also practical and innovative, meeting professional and industrial requirements.

Gemstone is a testament to the power of design to elevate and transform everyday objects into works of art. Tai Fang and Nh Liu have successfully reimagined liquor packaging, infusing it with elegance, heritage, and a touch of luxury.